Avocado Wholesale Prices — Live Daily Market Benchmarks

Wholesale avocado prices are the per-kilogram (or per-box) levels at which commercial volumes move between importers, ripening houses and wholesale markets. They sit between the orchard FOB price and the retail shelf price the consumer sees, and they are the figure importers, category managers and growers' sales desks actually negotiate against.

Because the European trade uses a single 4 kg box of Hass as its currency, the wholesale price is most often quoted per box — €10.86 for a 4 kg box (the CIRAD W41 2026 EU reference for Hass grade 18) is the same thing as €2.72 per kilogram. The live average on this page is quoted per kilogram and converted to the box equivalent, so a buyer working in either unit reads the same number.

In Europe the wholesale price is discovered at the import stage. Containers land at Rotterdam and other northern ports; the resulting port-market and terminal quotes become the reference that Rungis, Mercamadrid, Berlin, Frankfurt and Warsaw Broniszewo then follow with a logistics-driven premium. When Rotterdam moves, the rest of the continent moves within days.

Spain is the one structural exception: its own Andalusian harvest from October to May sidesteps ocean freight, so Mercamadrid typically trades below the import benchmark during that window. Outside the Spanish season the whole continent reverts to import-driven pricing and the hubs converge.

Three forces move the wholesale level. Supply rotates with the global season — Peru peaks from May to August and sets the annual price floor, then Spain, Israel and Morocco cover winter at firmer levels, with Colombia and Kenya filling the shoulders. Demand is steadier but pulses with retail promotion calendars, which can pull volume through faster than the trend implies. And logistics — vessel space, port congestion and rates — adds a premium or discount on top of the orchard cost.

The 7-day and 30-day charts below show how those forces land on the European wholesale average in real time. A rising trend during the autumn origin handover, or a falling trend as Peruvian volume builds in early summer, is exactly the seasonal signal the trade prices against.

The European avocado trade quotes in EUR per kilogram and EUR per 4 kg box — multiply the per-kilo figure by four for the box. CIRAD FruiTrop's weekly market report, the cross-check benchmark for this page, quotes the 4 kg box directly.

Outside Europe the trade uses different units: the United States quotes per 11.15 kg lug and per pound; Mexico quotes per kilogram in pesos; the UK traditionally quotes per fruit. The comparison table below normalises every wholesale benchmark to a per-kilogram read so the levels are directly comparable across regions.

Mid-summer — June to August — is reliably the cheapest window in the European wholesale market. Peak Peruvian volumes land on top of residual Spanish, Israeli and Colombian fruit, importers discount to keep stock moving, and the wholesale average reaches its annual trough.

The most expensive window is the late-winter to early-spring supply gap, once Peruvian volume has ended and before the Spanish harvest builds pace. That is when origins like Israel, Morocco and Kenya earn their quality premium and the wholesale floor firms.