Avocado Wholesale Prices in Europe — Live EUR/kg & 4kg Box Data
Avocado wholesale prices in Europe are discovered at a handful of hubs: Rungis Paris sets France, the Rotterdam port market sets the import floor for Northern Europe, Mercamadrid clears Spain, Berlin and Frankfurt serve Germany, and Warsaw Broniszewo anchors Poland. This page is the trade-side view of the continent — every figure below comes from avocado wholesale quotes only, scanned daily from those hubs.
Prices are quoted per kilogram in EUR; multiply by four for the standard 4 kg trade box used across the European trade and in CIRAD FruiTrop market reporting. Use the live wholesale average, the hub-by-hub comparison and the origin breakdown to price programs, negotiate loads or benchmark your own quotes against the market floor.
Market snapshot — as of 2026-08-28: the average wholesale price in Europe wholesale stands at €2.40/kg, the wholesale average at €2.40/kg and the retail average at €6.04/kg. All figures are recomputed daily from scanned market data.
Projected 7-day average — linear trend fit over the recent series, aligned with the CIRAD-style weekly read.
How European avocado wholesale prices are discovered
The wholesale layer is where Europe's avocado price is actually set. Imported containers land at Rotterdam and other northern ports, and the resulting port-market and terminal quotes become the reference every ripener, wholesaler and retail program prices against. Rungis adds France's demand pull, Mercamadrid clears Spain's domestic crop, and the German and Polish hubs sit a truck away from the Dutch import cost.
Because the whole continent trades the same 4 kg box of Hass, wholesale levels move together: when Rotterdam shifts, Berlin and Warsaw follow within days, and only Spain — with its own October-to-May harvest — regularly trades below the import benchmark.
Buying and selling against the wholesale floor
For buyers, the wholesale average is the negotiation anchor: program prices, ripening premiums and retail contracts are all quoted as a spread over hub levels. The seasonal rhythm matters — the Peruvian peak from May to August creates the annual trough, the autumn origin handover firms the market, and winter supply from Spain, Israel and Morocco holds higher levels.
For sellers and growers, the same numbers define export opportunity: a quote above the European wholesale average for your origin and caliber means fruit placed in Europe is earning its freight; below it, other destinations deserve a look. The origin chart above shows exactly where each origin sits against the continental floor.
Data sources & methodology
How these prices are collected
Wholesale averages are recomputed daily from scanned quotes at the Rungis, Mercamadrid, Rotterdam, Berlin, Frankfurt, Lyon, Málaga and Warsaw Broniszewo terminals. Only wholesale-channel records feed the figures on this page; prices are quoted in EUR per kilogram, with the 4 kg trade box equivalent alongside.
Origin and caliber breakdowns come from the same scanned records, and CIRAD FruiTrop weekly reporting is used as the cross-check benchmark for the import-stage reference price.
Prices are informational market intelligence in EUR, not financial or trading advice. Averages are recomputed regularly from the latest scanned market data and are quoted per kilogram in EUR, with the 4 kg trade box equivalent.
Frequently asked questions
What is the average avocado wholesale price in Europe today?
The live European wholesale average is shown in the statistics section above, updated daily from scanned hub quotes across France, Spain, the Netherlands, Germany and Poland. It is quoted per kilogram in EUR, with the 4 kg trade box equivalent alongside.
Where are European avocado wholesale prices discovered?
At the import stage. Containers landing at Rotterdam and other northern ports set the port-market reference, which Rungis, Mercamadrid, Berlin, Frankfurt and Warsaw Broniszewo then follow with logistics-driven premiums. The hub-by-hub chart above shows the current spread.
How do I convert the EUR/kg price into a 4kg box price?
Multiply the per-kilogram figure by four — the European trade box holds 4 kg, so a €2.00/kg wholesale average equals an €8.00 box. The statistics section above shows both units together.
Which origin sets the European wholesale floor?
Peru sets the floor from May to August when its campaign peaks; Spain undercuts everyone from October to May with domestic fruit; and Israel, Morocco, Colombia, Kenya and Chile cover the remaining windows at firmer levels.