The United States is the single largest fresh-avocado consumer market. Prices below are benchmarked against USDA Market News terminal reports, USDA AMS retail scan, the Hass Avocado Board retail-data program and BLS Average Price data — all prices in USD/kg, volumes in metric tonnes.
Sources: CIRAD FruiTrop W41 · Circana (retail scan) · NielsenIQ (retail scan) · USDA Market News · Hass Avocado Board · BLS
World's largest consumer market
The United States is the single largest avocado consumer market. Mexico now supplies 77% of the market (W36 2026), with California at 12% and Peru at 11%. By W41 (CIRAD FruiTrop) spot prices had slid further: Hass US Size 48 at $23.25/lug, down 37% against the 2024/25 average, with every size under pressure as Mexico fills the gap left by fading Californian and Peruvian supply.
Wholesale low
$2.09/kg
2026
Wholesale high
$2.98/kg
2026
Import price
$2.09–$2.98/kg
2026
Import volume
375,000 t
2026/27 season to W36 (Mexico + California + Peru + Colombia)
Prices in $/kg · carton basis 11 kg
Each published deal is labeled by side: importer (destination-market quote) or exporter (FOB origin quote). Prices in $/kg.
| Date | $/kg | Spec | Quote type |
|---|---|---|---|
| 2026-10-09 | $2.09 | Hass — US Size 48 (spot) · ≈ 213–269 g/fruit · Mexico via Texas (W41) | Importer quote |
| 2024 | $4.78–$7.77 | FOB origin export range | Exporter quote |
🇺🇸 USA — analyst note
W41 2026 (CIRAD FruiTrop): Spot Hass grade 48 at $23.25/11.15-kg lug (~$2.09/kg), -$2.00 vs W40, -37% vs Av24-25. Grade 36s at $33.25 (-$2.00, -33% vs Av24-25); 40s $25.25 (-$2.00, -42%); 60s $23.25 (-$2.00, -28%); 70s $23.25 (-$2.00, -23%). Mexico prices by size: 32/36 $32.25–36.25, 40 $24.25–26.25, 48–70 $22.25–24.25. Season supply figures below are the latest published (W36): Mexico season 2026/27 accumulated 172,000 t (+8% vs 2025/26, +38% vs 2024/25). California 139,000 t (+6%/-7%). Peru 57,800 t (-36%/-9%). Colombia insignificant at 6,230 t (-88%/-78%). Source: CIRAD FruiTrop Week 36, 2026.
Compare wholesale and retail avocado prices across US states, and see how Hass shelf price differs by origin (Mexico, California, Peru) and retailer.
10 major avocado markets · wholesale = terminal range avg, retail = USDA AMS shelf average · $/kg
Hass avocado shelf price ($/kg) across major US retailers and supply origins · 2025 weekly-circular average
🇲🇽 Mexico: 77% of W36 2026 US supply · filling the gap left by fading California and Peru · grade 60/70 pressure
| Origin | Walmart | Target | Kroger | Costco | Whole Foods | Sprouts | Aldi |
|---|---|---|---|---|---|---|---|
| 🇲🇽 Mexico | $2.90 | $3.10 | $3.20 | $2.80 | $3.90 | $3.50 | $2.70 |
| 🇺🇸 California | $4.20 | $4.40 | $4.50 | $3.90 | $5.60 | $5.10 | $4.00 |
| 🇵🇪 Peru | $3.50 | $3.70 | $3.80 | $3.30 | $4.70 | $4.30 | $3.30 |
Share of 2024 import volume (~1.3M tonnes) · USDA FAS
Hass shelf price ($/kg) across 7 major retailers
Sources
US store-level and SKU-specific retail prices sourced from Circana (formerly IRI/NPD) and NielsenIQ (NIQ) grocery scanner data. Wholesale benchmarks from CIRAD FruiTrop W41 2026 and USDA Market News. All prices in $/kg.